Rau feem ntau cov neeg Asmeskas, thaum nws los txog rau txiv laum huab xeeb, tsuas muaj ib lo lus nug tseem ceeb - koj puas xav kom nws ua creamy lossis crunchy?
Dab tsi feem ntau cov neeg siv khoom tsis paub yog tias ob qho kev xaiv tau tsim los ntawm ze li 100 xyoo ntawm kev tsim kho thev naus laus zis thiab kev lag luam kev lag luam, ua rau txiv laum huab xeeb yog khoom noj txom ncauj nrov heev hauv Tebchaws Meskas, txawm tias tsis tas yuav nrov tshaj plaws.
Cov txiv laum huab xeeb cov khoom lag luam paub txog lawv qhov tshwj xeeb tsw, pheej yig, thiab kev sib haum xeeb, thiab tuaj yeem noj ntawm lawv tus kheej, kis ntawm qhob cij, lossis txawm diav rau hauv cov khoom qab zib.
CNBC lub vev xaib nyiaj txiag tau tshaj tawm tias cov ntaub ntawv los ntawm Chicago-based kev tshawb fawb lub tuam txhab Circana qhia tau hais tias kis tau cov khob cij nrog txiv laum huab xeeb ib leeg, uas siv qhov nruab nrab ntawm 20 xees ntawm txiv laum huab xeeb rau ib qho kev pabcuam, ua rau txiv laum huab xeeb $ 2 billion kev lag luam xyoo tas los.
Lub neej ntev ntawm cov txiv laum huab xeeb hauv Teb Chaws Asmeskas tuaj yeem raug ntaus nqi rau ntau yam, tab sis ua ntej thiab qhov tseem ceeb, kev nce qib hauv hydrogenation thev naus laus zis thaum xyoo pua 20th ua rau nws tuaj yeem thauj cov txiv laum huab xeeb.
Cov kws tshaj lij ntseeg tias cov neeg ua liaj ua teb nyob rau yav qab teb Tebchaws Meskas tau sib tsoo cov txiv laum huab xeeb rau hauv cov tshuaj txhuam rau xyoo 1800s, ua ntej txiv laum huab xeeb tau ua tiav. Txawm li cas los xij, thaum lub sijhawm ntawd, txiv laum huab xeeb yuav cais tawm thaum lub sijhawm thauj lossis khaws cia, nrog cov txiv laum huab xeeb maj mam ntab mus rau saum thiab cov txiv laum huab xeeb nyob rau hauv qab ntawm lub thawv thiab ziab tawm, ua rau nws nyuaj rau nqa cov txiv laum huab xeeb rov qab rau nws. freshly av, creamy xeev, thiab hampering neeg muaj peev xwm haus nws.
Xyoo 1920, Peter Pan (yav tas los hu ua EK Pond) tau los ua thawj hom lag luam los tsim cov txiv laum huab xeeb, ua raws li cov txiv laum huab xeeb noj niaj hnub no. Siv ib daim ntawv pov thawj los ntawm tus tsim Skippy Joseph Rosefield, lub hom phiaj tau hloov pauv kev lag luam txiv laum huab xeeb los ntawm kev pib siv hydrogenation los tsim cov txiv laum huab xeeb. Skippy tau nthuav tawm cov khoom zoo sib xws hauv xyoo 1933, thiab Jif tau qhia txog cov khoom zoo sib xws hauv xyoo 1958. Skippy tseem yog cov txiv laum huab xeeb ua lag luam hauv Tebchaws Meskas txog xyoo 1980.
Lub tshuab hu ua hydrogenation yog txiv laum huab xeeb sib xyaw nrog qee cov roj zaub hydrogenated (kwv yees li 2% ntawm tus nqi), kom cov roj thiab cov ntses hauv cov txiv laum huab xeeb yuav tsis sib cais, thiab nyob twj ywm, yooj yim rau kis ntawm lub khob cij, yog li cov neeg siv khoom lag luam rau cov txiv laum huab xeeb tau coj kev hloov pauv dej hiav txwv.
Peanut butter qhov kev nyiam nyob hauv Asmeskas tsev neeg yog 90 feem pua, nrog rau lwm cov staples xws li tshais cereals, granola tuav, kua zaub thiab qhaub cij, raws li Matt Smith, tus lwm thawj ntawm Stifel Financial Corp.
Peb hom, JM Smucker's Jif, Hormel Foods 'Skippy thiab Post-Holdings' Peter Pan, suav txog ob feem peb ntawm kev ua lag luam, raws li kev lag luam tshawb fawb tuam txhab Circana. Jif muaj 39.4%, Skippy 17% thiab Peter Pan 7%.
Ryan Christofferson, tus thawj coj loj ntawm Four Seasons ntawm Hormel Foods, tau hais tias, "Cov txiv laum huab xeeb tau yog cov neeg siv khoom nyiam rau ntau xyoo lawm, tsis yog tsuas yog cov khoom ntim khoom xwb, tab sis nws txuas ntxiv hloov mus rau hauv cov ntawv tshiab ntawm kev noj thiab hauv qhov chaw tshiab ntawm kev noj. Tib neeg tab tom xav txog yuav ua li cas kom tau txiv laum huab xeeb rau hauv cov khoom noj txom ncauj ntau dua, khoom qab zib thiab lwm yam khoom noj, thiab txawm tias ua kua ntses. "
Cov neeg Asmeskas noj 4.25 phaus ntawm txiv laum huab xeeb rau ib tus neeg hauv ib xyoos, ib daim duab uas tau nce ib ntus thaum lub sijhawm COVID-19 muaj thoob qhov txhia chaw, raws li National Peanut Board.
Bob Parker, tus thawj tswj hwm ntawm National Peanut Board, tau hais tias, "Txhua tus neeg noj txiv laum huab xeeb thiab txiv laum huab xeeb tau nce mus txog 7.8 phaus ib tus neeg. Thaum lub sijhawm COVID, tib neeg tau ntxhov siab heev uas lawv yuav tsum tau ua haujlwm nyob deb, cov menyuam yaus yuav tsum mus kawm ntawv deb. , thiab lawv tau lom zem nrog txiv laum huab xeeb Nws suab txawv, tab sis rau ntau tus neeg Asmeskas, txiv laum huab xeeb yog cov khoom noj khoom haus zoo tshaj plaws, ua rau lawv nco txog hnub zoo siab thaum yau.
Tej zaum qhov muaj zog tshaj plaws ntawm cov txiv laum huab xeeb uas tau nyiaj dhau los puas xyoo dhau los thiab txawm tias puas xyoo tom ntej nostalgia. Los ntawm noj txiv laum huab xeeb qhaub cij ntawm qhov chaw ua si rau kev ua koob tsheej hnub yug nrog txiv laum huab xeeb ncuav qab zib, cov kev nco no tau muab cov txiv laum huab xeeb ib qho chaw ruaj khov hauv zej zog thiab txawm nyob hauv qhov chaw nres tsheb.
Post lub sij hawm: Jun-25-2024